We didn't do a :30 radio ad. Instead, we let people know Share A Coke is back with more names than ever, by creating a totally unique song for every name on Coke bottles - over 1,000.

This summer we took Share a Coke to a whole new level, by crafting a totally unique song, for every name on Coke bottles. Over 1,000 of them.

We wrote songs for first names, last names, and even rare names never featured on a keychain, much less the hook of a song. It took 30 songwriters, 45 musicians, and over 2625 hours of songwriting.

We launched in radio with so many names you never heard the same one twice. The spots drove people to a special Coke website to find their song and share in social. When people tweeted about not having their name, we wrote custom songs in real time.

Try your name at 1ksongs.com

There was a 177% increase in traffic to the e-commerce site, and a 264% increase in transactions from 2016 to 2017. The campaign had 44.8 million media impressions, including a feature in Billboard Magazine, the authority on music in the United States.

We took Share a Coke to the next level, by creating over 1,000 unique songs - one for every name on bottles of Coke. The songs included rare first and last names that never get love in culture, as well as hundreds of songs in Spanish. Each song was specific and insightful to that particular name, making it the ultimate unskippable content for the person with that name, and the people who love them.

Some of the greatest songs in history are tributes to people. Jude, Billie Jean, Roxanne. But what about the rest of us?

U.S. Teens and young adults loved Coke's Share A Coke campaign with names on bottles. But how do you bring excitement to a program entering its fourth year, with a brief for a :30 radio ad?