An African American teenager develops homosexual feelings for a Caucasian classmate. As he comes to terms with the relationship, his father and the other boy's father do not react supportively. The teenager is also bullied by his track teammates at school. His coach consoles him, but the teenager becomes distraught to the point of suicide. He holds a gun to his head before thankfully deciding to call the suicide prevention hotline. We finish with a flash forward to the "what could be": a happy life of the boy as a grown man, marrying another man and later raising a child.

The video was shot over a span of three days in Los Angeles. It premiered on Logic's Vevo YouTube account on August 17, 2017.

After its online premiere, the video quickly went viral. It has since been viewed more than 200 million times on Logic's YouTube channel alone. According to John Draper, director of the National Suicide Prevention Lifeline, calls have increased by 30% to 50% thanks to the increased awareness spread by the video, which prominently features the lifeline's phone number.

Following the video success, director Andy Hines received an increased interest from other artists wanting to make meaningful, socially impacting music videos.

The work is a powerful music video that embodies and strengthens what the artist claims to be "the most important song [he has ever written.]" It features taboo topics - such as mental health and suicide - and spreads awareness and support to viewers worldwide. By prominently highlighting the National Suicide Prevention Lifeline, it illustrates the immense importance of creating socially conscious, impactful content.

Drawn by the song's powerful message, Oscar-nominated actor Don Cheadle came onboard, as did Luis Guzmán, Matthew Modine and filmmaker Andy Hines. It was important that all aspects of the video - including the storyline, location, and performances - were as authentic as possible. In particular, we were careful to ensure that the video's teenage protagonists and authority figures would not be stereotypical portrayals. By painting a genuine, non-discriminatory picture, we hoped that the video would further strengthen and spread the song's crucial message for awareness.

Our mission? To tell a story that reaches people in need and lets them know they aren't alone. The song's title "1-800-273-8255" is the phone number for the National Suicide Prevention Lifeline, a 24/7 confidential support for people in emotional distress. After its release in August, the song had visibly succeeded in raising suicide awareness. We wanted to push the message to the next level by circling in on the subjects of homosexuality, identity and bullying. The video is meant to be a mirror - not just for those considering suicide but for the people around them. It's for everyone: Fathers, mothers, schoolteachers, bullies. People of all races, sexes, genders and ages. We wanted presented a concept that embodies the anxiety and depression many people feel, while also illustrating the immense impact surrounding people can have on someone who is struggling.