Film > Culture & Context
LONDON ALLEY, Los Angeles / PEPSI / 2022
Overview
Credits
Write a short summary of what happens in the film
This piece is an homage to Grease, told in a modern way and incorporating the new Pepsi soda shop and leveraging the talent of Doja Cat, for both the visual and the son
Please tell us how disruption in your market inspired the work
We felt that building a narrative with a modern take on a classic piece and starring a-list talent and premiering at a national event would allow this to stand out and be remembered. Lots of eyeballs, a modern cover of a classic song, beautifully directed by Hannah Lux Davis - that’s how we disrupt the industry and get people talking.
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