Film > Culture & Context

THE ONE THAT I WANT

LONDON ALLEY, Los Angeles / PEPSI / 2022

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Overview

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Overview

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This piece is an homage to Grease, told in a modern way and incorporating the new Pepsi soda shop and leveraging the talent of Doja Cat, for both the visual and the son

Please tell us how disruption in your market inspired the work

We felt that building a narrative with a modern take on a classic piece and starring a-list talent and premiering at a national event would allow this to stand out and be remembered. Lots of eyeballs, a modern cover of a classic song, beautifully directed by Hannah Lux Davis - that’s how we disrupt the industry and get people talking.

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