This piece is an homage to Grease, told in a modern way and incorporating the new Pepsi soda shop and leveraging the talent of Doja cat, for both the visual and the son

This spot is based on a hit movie from 1978 called “Grease.” Soda shops were places young people enjoyed hanging out in during the 60’s and 70’s. A soda shop is where a lot of iconic scenes from the movie took place.

It took incredible talent to be able to pair a massive star, an international brand, and one of the biggest musical IP’s in the world to make them work together - and the director was able to pull a captivating performance in the midst of all of this with only 10 hours of the main talent’s availability. The execution necessitated meticulous and hyper specific coverage to be able to allow the freedoms needed when shooting a “music video”, yet hone in on the specificity of IP allowability, all while selling a Pepsi.