Entertainment Lions For Music > Music-led Brand Experience
LONDON ALLEY, Los Angeles / EMINEM FTG. SNOOP DOGG / 2023
Overview
Credits
Why is this work relevant for Music Entertainment?
From the D 2 The LBC broke ground as the first music video to utilize NFT's in a motion animation. In their first collaboration in 20 years, we catch up with Em and Snoop chopping it up in a hazy studio. As the booth fills with smoke, Snoop's bubonic chronic sucks the duo into an animated multiverse where they transform into their respective Bored Ape Yacht Club NFTs. Snoop & Em fly, fall, and cruise through a trippy, marijuana inspired collage of animation styles that bring the rappers' words to life on a vivid and action journey through otherworldly dimensions.
Background
From the D 2 The LBC broke ground as the first music video to utilize NFT's in a motion animation.
Describe the strategy & insight
76 Million Views
Describe the creative idea
From the D 2 The LBC broke ground as the first music video to utilize NFT's in a motion animation. In their first collaboration in 20 years, we catch up with Em and Snoop chopping it up in a hazy studio. As the booth fills with smoke, Snoop's bubonic chronic sucks the duo into an animated multiverse where they transform into their respective Bored Ape Yacht Club NFTs. Snoop & Em fly, fall, and cruise through a trippy, marijuana inspired collage of animation styles that bring the rappers' words to life on a vivid and action journey through otherworldly dimensions.
Describe the craft & execution
From the D 2 The LBC broke ground as the first music video to utilize NFT's in a motion animation. In their first collaboration in 20 years, we catch up with Em and Snoop chopping it up in a hazy studio. As the booth fills with smoke, Snoop's bubonic chronic sucks the duo into an animated multiverse where they transform into their respective Bored Ape Yacht Club NFTs. Snoop & Em fly, fall, and cruise through a trippy, marijuana inspired collage of animation styles that bring the rappers' words to life on a vivid and action journey through otherworldly dimensions.
Describe the results
76 Million Views
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