Over the past 50 years, the UK has seen many milestones on the journey toward sexual and gender equality. Among other key dates, discrimination on the basis of sexual orientation was banned in 2007. In 2014, gay marriage was legalized in England, Wales and Scotland. Regardless, the number of reported homophobic hate crime incidents has continued to rise between the recorded years of 2011 - 2017. The Home Office's report on the latest figures says that "these could be genuine increases in hate crimes or increases in the numbers of victims coming forward to report a hate crime."

Despite strides, being gay is still criminalized in many parts of the world. There are 72 countries which outlaw homosexuality. It continues to be a much debated, often bloody fight for equal representation and civil rights.

Starting at the "end" of the story, the video's first image is striking: a group of three men laying lifeless in the middle of the street and a badly beaten man crying behind the wheel of a car. Context for the scene unravels in reverse chronological order. We watch as the man is chased down an alleyway, then see his attackers brutally beat and strip him of women's clothing. The audience comes to find that the man is the victim of a harrowing, violent homophobic attack. As the rewind comes to a close, it is revealed that the gender-bending man had rejected advances from one of his attackers while partying at a nightclub.

The music video was released on the artist's VEVO YouTube account on April 21, 2017.

The music video was hailed by the LGBTQ community. Lewis Corner from Gay Times magazine said the video is "one of the most powerful visuals they have created so far". Michael Cuby of Paper praised the importance that the video brings, saying: "California is the only state that has banned the use of gay or trans 'panic defenses', which allow perpetrators of assault or murder against members of the LGBTQ community to get away with their crimes by claiming that a victim's sexual or gender identity caused them to act out in a temporary fit of insanity."

The artist's lead singer, Theo Hutchcraft, stepped up to portray the victim of the shocking ant-LGBTQ attack. The decision to document the heartbreaking event in reverse amplifies the horrific opening scene, especially when compared to the freedom and happiness shown in the club at the end of the video. It's a powerful piece that highlights the shocking reality for many LGBTQ people. In a world where straight individuals have the ability to make decisions without consequence, LGBTQ individuals often face extreme diversity, discrimination, and violence - all simply for wanting to be themselves. The video is a call for acknowledgment, change and acceptance.

The song itself was described by the band as a "celebration of individuality [and] gender fluidity." Themes of hate, love, brutality and beauty are explored throughout the music video, which is rooted in both intrigue and empathy.