Entertainment Lions For Music > Branded Content for Music
LONDON ALLEY, Los Angeles / EMINEM FTG. SNOOP DOGG / 2023
Overview
Credits
Why is this work relevant for Music Entertainment?
In their first collaboration in over 20 years, we catch up with Em and Snoop chopping it up in a hazy studio. As the booth fills with smoke, Snoop's bubonic chronic sucks the duo into an animated multiverse where they transform into their respective Bored Ape Yacht Club NFTs. Snoop and Em fly, fall, and cruise through a trippy, marijuana inspired collage of animation styles that bring the rappers' words to life on a vivid and action-packed journey through otherworldly dimensions.
Background
In their first collaboration in over 20 years, we catch up with Em and Snoop chopping it up in a hazy studio. As the booth fills with smoke, Snoop's bubonic chronic sucks the duo into an animated multiverse where they transform into their respective Bored Ape Yacht Club NFTs. Snoop and Em fly, fall, and cruise through a trippy, marijuana inspired collage of animation styles that bring the rappers' words to life on a vivid and action-packed journey through otherworldly dimensions
Describe the strategy & insight
76M views
Debuted at NFT NYC and BAYC's 2022 Apefest.
Describe the creative idea
In their first collaboration in over 20 years, we catch up with Em and Snoop chopping it up in a hazy studio. As the booth fills with smoke, Snoop's bubonic chronic sucks the duo into an animated multiverse where they transform into their respective Bored Ape Yacht Club NFTs. Snoop and Em fly, fall, and cruise through a trippy, marijuana inspired collage of animation styles that bring the rappers' words to life on a vivid and action-packed journey through otherworldly dimensions.
Describe the craft & execution
From the D 2 The BC broke ground as the first music video to utilize NFT's in a motion animation
Describe the results
76M views
Debuted at NFT NYC and BAYC's 2022 Apefest.
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