Entertainment Lions For Music > Branded Content for Music

D TO THE LBC

LONDON ALLEY, Los Angeles / EMINEM FTG. SNOOP DOGG / 2023

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Film

Overview

Credits

Overview

Why is this work relevant for Music Entertainment?

In their first collaboration in over 20 years, we catch up with Em and Snoop chopping it up in a hazy studio. As the booth fills with smoke, Snoop's bubonic chronic sucks the duo into an animated multiverse where they transform into their respective Bored Ape Yacht Club NFTs. Snoop and Em fly, fall, and cruise through a trippy, marijuana inspired collage of animation styles that bring the rappers' words to life on a vivid and action-packed journey through otherworldly dimensions.

Background

In their first collaboration in over 20 years, we catch up with Em and Snoop chopping it up in a hazy studio. As the booth fills with smoke, Snoop's bubonic chronic sucks the duo into an animated multiverse where they transform into their respective Bored Ape Yacht Club NFTs. Snoop and Em fly, fall, and cruise through a trippy, marijuana inspired collage of animation styles that bring the rappers' words to life on a vivid and action-packed journey through otherworldly dimensions

Describe the strategy & insight

76M views

Debuted at NFT NYC and BAYC's 2022 Apefest.

Describe the creative idea

In their first collaboration in over 20 years, we catch up with Em and Snoop chopping it up in a hazy studio. As the booth fills with smoke, Snoop's bubonic chronic sucks the duo into an animated multiverse where they transform into their respective Bored Ape Yacht Club NFTs. Snoop and Em fly, fall, and cruise through a trippy, marijuana inspired collage of animation styles that bring the rappers' words to life on a vivid and action-packed journey through otherworldly dimensions.

Describe the craft & execution

From the D 2 The BC broke ground as the first music video to utilize NFT's in a motion animation

Describe the results

76M views

Debuted at NFT NYC and BAYC's 2022 Apefest.

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