Max's approach was to tell a love letter to LA, a city loved by Elton John and his co-writer, and a city which holds driving above all else. He chose to tell a complex and interweaving story as complicated as the city streets.

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The Tiny Dancer video was shared on Elton John's vevo, picked up by all mainstream music press and has reached over 8M views.

Max Weiland's competition-winning clip for Elton John is a love letter to LA.

A woman drives to scatter some ashes, whilst another drives for the joy of being in the city at night. A parking attendant takes an expensive car for a spin and a group of young girls live it up in a limo on the strip. Also, Marilyn Manson(!) shows up in surprising, out-of-persona cameo.

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Elton John launched a competition in 2017 to create music videos for three of his most famous songs that never had a video to go with them.

He wanted unique stories that grasped the quality and heritage of the songs, whilst also creating modern, striking and new visuals.