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OGILVY SOCIAL.LAB, Amsterdam / SEA SHEPHERD / 2022
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Cultural / Context information for the jury
The Dutch love their Herring, a local delicacy that is usually eaten at a fish stall on the street or at a market. Herring carts are indispensable in Dutch markets. They do not only sell Herring, but also other fish such as lobster, shrimps, and mackerel. Various fish are displayed on ice next to each other. Herring, the most traditional fish, is always served with some onion, pickles, and a little Dutch flag.
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