‘We create cars for a better life’. That is the purpose Volvo lives by. Everything Volvo does starts with making the life of people easier, safer and better. To substantiate this mission, Volvo developed innovations like the three-point safety belt, side-impact protection, whiplash protection, blind spot information system, pedestrian detection with full auto brake and many more. Safety is at the heart of the purpose. Inside and outside the car. This bold point of view inspired us to develop a concept that fits the purpose. Volvo LifeSaver was born.