Outdoor > Ambient & Experiential
OGILVY SOCIAL.LAB, Amsterdam / VOLVO / 2020
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In the Netherlands AED’s are mainly found in and around cities. To really make a difference we introduced LifeSaver in a rural area, where ambulance take over 9 minutes to arrive at the emergency. To make LifeSaver to a success, we needed to create a cooperation between the 112-emergency call center, Volvo’s GPS system and an organisation that is responsible for the dissemination of AED’s. With everybody's help and energy it all worked out.
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In the Netherlands annually 17.000 people suffer from cardiac arrest. The first 6 minutes are crucial for survival. But ambulances take on average 9 minutes to reach victims. And there aren’t enough AED’s around to compensate, especially not in rural areas. Volvo equals safety. We equipped Volvo’s with an AED, connected them to the national emergency desk and via Volvo On Call drivers navigated to a victim and offered help. It made a difference. In a few months’ time over ten people were resuscitated with help of a Volvo AED.
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