Created in partnership with The Representation Project, “A Man Like You” is a three-minute short film from Harry’s that tells the story of an alien who discovers how to be a man with the help of a young boy.

As they wander together, the boy imparts the rules he has gleaned on the subject of masculinity, including how to walk, how to shave and the kinds of things that men are supposed to know. They must be strong, he says, and never afraid.

Later when confronting his own fears, the boy admits to feelings of vulnerability. Eventually, through the alien’s journey to manhood, it is the boy who learns that the traditional rules imposed on men are too narrow and limiting for today’s world.

Female empowerment, gender equality and sexual assault were acute issues in 2017 and continue to be so in the present in the US and globally. Talking about what it means to be a man in that context is part of that conversation. In the wake of a mass shooting in Parkland, Florida by a teenage boy, questions continued to emerge around the role that toxic masculinity had played in contributing to that and other tragedies.

To launch its brand as a leading voice of progressive masculinity, Harry's created this film to help question gender stereotypes and amplify the ongoing cultural conversation around what it means to be a man today. Our objective was to raise awareness of Harry’s as not just a razor startup, but a grooming brand that embraces all men.