This work is relevant for this category as it demonstrates the effective use of data to create a product that meets business objectives and improves the consumer experience. The use of artificial intelligence to analyze social media posts and identify binge drinking patterns is an innovative and data-driven approach to addressing the issue of excessive drinking in Colombia. By providing real-time discounts for food, water, and non-alcoholic beverages, the product encourages responsible drinking behavior while also promoting the brand. The success of the product is demonstrated by the significant number of social media posts that were analyzed and

In Colombia, drinking is a widespread social activity, and it is deeply rooted in the country's culture. However, excessive drinking is also a prevalent problem, leading to numerous negative consequences such as accidents, health problems, and even death. Therefore, there is a pressing need to promote responsible drinking practices to ensure safer social events.

As a leading beer brand in Colombia, Aguila recognized the need to address this problem and decided to leverage technology to promote responsible drinking. The brand launched the "Alcohorithm Aguila" campaign, which utilized an AI-powered algorithm to analyze social media posts for excessive drinking patterns. The algorithm could identify situations where people were binge-drinking and intervene in real-time by providing discount codes for non-alcoholic beverages and food.

By using data-driven insights and innovative technology, the campaign was able to effectively promote responsible drinking practices while raising brand awareness and reputation

The creative idea behind "Alcohorithm Aguila" was to leverage data and technology to promote responsible drinking practices and address the issue of excessive drinking at parties. The data solution used computer vision analysis to identify patterns of excessive drinking on social media and intervened in real-time by offering discounts on non-alcoholic beverages, food, and Aguila 0.0 beer.

The campaign aimed to extend the joy of parties safely while reducing negative consequences such as accidents, violence, and health issues related to excessive drinking. The data solution was open-source, meaning it was available to anyone, including Aguila's competitors, to use and improve upon.

The creative idea was to demonstrate how data and technology can be used to create a positive social impact and promote a culture of responsible drinking practices. By promoting smart drinking, the campaign aimed to improve the well-being of consumers and reduce the negative impact of excessive drinking

The "Alcohorithm Aguila" campaign was driven by a data-driven strategy that used social media data to gather and interpret patterns of excessive drinking. The campaign targeted social media users who posted content related to parties and excessive drinking by offering real-time discounts on non-alcoholic beverages, food, and water, which could be redeemed on delivery platforms.

The campaign's data-gathering technique involved computer vision analysis of social media posts to identify variables such as the number of alcohol bottles per person, keywords, locations, and time of day. The gathered data was then interpreted using artificial intelligence to identify patterns of excessive drinking, allowing the campaign to intervene and offer discounts in real-time.

Overall, the data-driven strategy of "Alcohorithm Aguila" enabled the team to target social media users and promote responsible drinking practices by extending the joy of parties safely and reducing negative consequences related to excessive drinking

In the "Alcohorithm Aguila" campaign, data played a crucial role in enhancing the creative output by informing the campaign's messaging, targeting, and delivery.

The data journey began with social media data gathering using computer vision analysis, which enabled the team to identify patterns of excessive drinking among social media users in real-time. The data was then interpreted using artificial intelligence to develop targeted discount codes that could be redeemed for non-alcoholic beverages, food, and water.

The creative use of data was evident in the campaign's implementation, as the team leveraged the power of social media and artificial intelligence to reach a targeted audience of party-goers and intervene before they engaged in excessive drinking. The campaign's creative output was enhanced by the real-time delivery of discount codes, reducing the negative consequences associated with binge drinking.

Enhanced consumer experience: The real-time discount codes for non-alcoholic beverages, food, and water promoted responsible drinking practices and extended the joy of the party.

Data-driven behavior change: The campaign led to a significant change in behavior, as consumers started tagging Aguila to receive free stuff and redeem discount codes for non-alcoholic beverages and food. This resulted in more responsible drinking practices and increased brand reputation.

Business impact: The campaign was successful in promoting responsible drinking practices and increasing brand reputation, which led to a positive impact on the business. The campaign intervened in 14,000 social media posts and resulted in more than 8,000 bottles of water, food combos, and units of Aguila 0.0 redeemed.

Colombia's cultural and social context plays a vital role in understanding the relevance and impact of the Alcohorithm Aguila campaign. Drinking alcohol is deeply ingrained in Colombian culture, with many social events and celebrations revolving around drinking. However, this love of drinking often leads to binge drinking and excessive alcohol consumption, especially among young people. The normalization of excessive drinking has led to negative social consequences, such as accidents, violence, and health issues, as well as impacting the country's economy.

The Alcohorithm Aguila campaign addressed this issue by providing a solution that encouraged responsible drinking behavior through technology. By using data analysis, the campaign helped to reduce the instances of binge drinking and promoted a more controlled and healthy drinking culture in Colombia.