Reverse Label starts from a cultural observation that transcends all the products we consume: "we don't know what we consume because we don't pay attention to the ingredients, which in almost all cases are found in a minimal part with very small typography". That is why we did something that no other brand has done: We turned the bottles upside down, leaving the brand aside and giving prominence to the ingredients that make it up, to communicate that Corona is made with natural ingredients and that for that reason it has nothing to hide.

It was only necessary to turn the bottles and produce the photos in OOH, ECOMM, SOCIAL, POINT OF SALE.

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