The Alcohorithm Aguila campaign is relevant for Innovation Lions as it showcases the early-stage development of an AI technology aimed at solving a pressing societal issue: binge drinking. By utilizing computer vision to analyze social media posts, the Alcohorithm identifies patterns of excess and intervenes in real-time by offering discounts on non-alcoholic beverages and food. The campaign showcases the potential of technology to solve real-world problems and create a positive impact. Furthermore, the open-source nature of the technology encourages collaboration and innovation in addressing the issue of excessive drinking beyond just the Aguila brand.

The idea for Alcohorithm Aguila was born out of the growing concern around excessive drinking among young people in Colombia, and the need for a responsible approach to extending the joy of partying. The team at Aguila recognized the potential of technology to address this issue and developed an artificial intelligence system that could identify binge drinking patterns on social media and offer real-time discounts for food, water, and non-alcoholic beer to prevent overconsumption.

However, the development of Alcohorithm Aguila also faced several limitations and challenges. They needed to consider the regulations around alcohol advertising and ensure that their campaign promoted responsible drinking. Additionally, they had to work within a limited budget to develop and implement the technology, while also ensuring that it would be scalable and accessible to a wider audience.

The idea behind Alcohorithm Aguila was to use technology to promote responsible drinking and extend the joyful spirit of Colombians while preventing the negative consequences of binge drinking. The team behind the campaign used insights gained from analyzing social media data to identify patterns and excesses in alcohol consumption during parties and events. They then adapted existing computer vision technology to develop an artificial intelligence algorithm that could analyze multiple variables in social media posts related to alcohol consumption, such as alcohol bottles per person, keywords, locations, and time of day. The algorithm would then give away real-time discount codes for non-alcoholic drinks, water, and food to encourage smart drinking and prevent binge drinking.

The intention was not only to promote the Aguila brand but also to showcase the power of technology to promote responsible drinking and extend the joy of celebrations. The campaign demonstrated how technology can be leveraged

The Alcohorithm Aguila project was launched on November 2nd, which was during the season of fairs and parties, as well as at the end of the year. These are times when Colombians typically consume more alcohol, so it was a strategic time to launch the project.

Alcohorithm's artificial intelligence system automatically collects, stores, and analyzes thousands of Twitter and Instagram posts, classifying and scoring text and images to discover real consumption occasions and excess levels by using Computer Vision and NLP techniques, to provide real-time responses directly on social media offering discounts, Aguila 0.0 and smart drinking advice.

Platforms used range from AWS storage, compute and deployment components, GCP LookerStudio for data visualization and metrics tracking, to open-sourced Python-based frameworks for Computer Vision and Natural Language Processing.

Currently, we're making v1.0 open-source available and planning to enhance responding components with the latest versions of LLM models as GPT4 and assessing to add to the scope the processing of video-based posts.

The Alcohorithm Aguila project had several expectations and outcomes in mind. One of the long-term goals was to reduce binge drinking incidents during parties and social events in Colombia. By promoting responsible drinking, the hope was to create a safer and more enjoyable party culture.

In terms of scalability, the technology behind Alcohorithm Aguila has the potential to be adapted and implemented in other countries as well. It can be used as a tool to promote responsible drinking across the world, while also promoting the Aguila brand.

The industry relevance of this project is significant as it showcases how artificial intelligence can be used to address societal issues in innovative ways.

To date, Alcohorithm Aguila has been successful in promoting responsible drinking during parties and social events. The technology has been used to identify binge drinking patterns and offer real-time discounts on non-alcoholic drinks and food.

In Colombia, alcohol consumption is deeply ingrained in the culture and social life of Colombians, and binge drinking is a common problem that affects many young people. Therefore, the Alcohorithm Aguila campaign was highly relevant to the cultural context of Colombia and was seen as a responsible approach to promoting smart drinking and extending the joy of partying without compromising the safety and health of individuals. The campaign also aligned with the values and image of Aguila, which is a popular and well-known beer brand in Colombia that has a strong association with the country's identity and culture. The use of technology and AI to address a social issue like binge drinking was also perceived as innovative and forward-thinking, which added to the positive reception