Amazon tasked a production company, with designing, promoting and executing a live global experience on the Twitch platform in the weeks leading up to the release of the new season. What made the idea so special was that users were constantly entertained for 4+ hours. They got to participate in an explosive version of Battleship, there was a wheel of punishment where influencers had to do ungodly things if their board had a exploded, they got to talk smack with each other on Twitch chat, and they got to sample episodes of The Grand Tour in between games.

The project featured two 1-hour live streams, hosting a real life version of the classic game Battleship. Each square of the life-sized game board was rigged with different levels of explosives. Using live chat and custom overlays, users could join a team and select squares on the grid for destruction. More than 170,000 Twitch users actively participated in the game itself through custom extensions created for the event.

This work ended up being the largest branded content broadcast (non gaming) of the last two years, with over 3.3 million views.

In addition to promoting the second season of The Grand Tour, the primary purpose of this was increasing awareness for the series and jaw-dropping entertainment. Based on an episode from season 1, this was a real world version of the classic game Battleship where users had the power to blow cars up via live chat. If that doesn’t scream ‘entertainment,’ we’re not sure what does.

The Grand Tour is a global show with gamers all over the world using Twitch. We pit Twitch influencers from different regions against each other to increase participation of their followers during the streaming event. The livestream took place on Twitch on December 2, 2017 with two separate streams run at 10 a.m. and 2 p.m. PST. Footage was captured using 11 cameras, six of which were drones. Twelve Twitch influencers from around the world partnered to help generate awareness amongst their followers and increase participation in the games.

Amazon Prime Video was looking to promote season two of The Grand Tour on the world's largest live-streaming gaming community, Twitch. The demographic was young males 18-34 around the world. They chose Twitch for the platform, as it delivers a highly concentrated and engaged user base for this specific demographic.