Outdoor > Ambient

ANTI-HEADACHE ELECTION VAN

BBDO GUERRERO, Makati City / BAYER / 2013

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

AmbientExecutionDescription

During election season in the Philippines, voters are subjected to political media clutter, including loud jingles from campaign vehicles. Saridon, a pill that stops headaches, came out with The Anti-Headache Election Van -- playing relaxing spa and lounge-inspired tunes on the road. Reminding voters to have clear heads and free themselves of headaches, especially on election day.

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