Outdoor > Ambient

ANTI-HEADACHE ELECTION VAN

BBDO GUERRERO, Makati City / BAYER / 2013

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Case Film

Overview

Credits

Overview

AmbientExecutionDescription

During election season in the Philippines, voters are subjected to political media clutter, including loud jingles from campaign vehicles. Saridon, a pill that stops headaches, came out with The Anti-Headache Election Van -- playing relaxing spa and lounge-inspired tunes on the road. Reminding voters to have clear heads and free themselves of headaches, especially on election day.

More Entries from Transit in Outdoor

24 items

Grand Prix Cannes Lions
RAMP

Corporate Image

RAMP

IBM, OGILVY FRANCE

(opens in a new tab)

More Entries from BBDO GUERRERO

24 items

Silver Cannes Lions
CARPENTER

Cosmetics & Beauty, Toiletries & Pharmacy

CARPENTER

BAYER, BBDO GUERRERO

(opens in a new tab)