Social and Influencer > Websites & Microsites

CHANGING WORLD

BBDO GUERRERO, Makati City / FEDEX / 2011

Awards:

Shortlisted Cannes Lions
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This campaign aims to bring to life the brand promise to deliver to a changing world. A website (experience.fedex.com) shows the world through data. It uses a unique system that animates maps according to different sets of information. Allowing people to quickly understand how the world changes. Content is provided by The Economist Intelligence Unit. It covers subjects such as air travel, people in cities, investment and education. As well as quirkier topics such as beer drinking, TV watching and insomnia. The site operates in eight languages. And is supported by banners, rich media and Augmented Reality print.

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