Outdoor > Ambient

BOTTLE LIGHT

BBDO GUERRERO, Makati City / PEPSICO / 2012

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

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Solar bottle lights are recycled plastic Pepsi bottles installed on roofs to refract sunlight into 55W of light. The brand has installed over 20,000 lights through a combination of volunteer action, online donations and direct sponsorship. To spread the project, Pepsi helped establish a center to train volunteers and educate companies, schools and people on how to create and install lights. A model community, wherein every home is lit by at least 2 bottle bulbs, was established to help take the model across the global Pepsi system.

Over 10,000 volunteers gathered, 20,000 bulbs installed, 46,666 lives brightened. The project was named "Best of the Best" at the 2012 PepsiCo AMEA Global Performance with Purpose Awards in competition with 16 other shortlisted projects across the entire PepsiCo system. It also gained the support of the Philippine government and was specially commended at the 2011 World Climate Conference. It was covered by BBC, NHK and other networks, and presented at TED X in Dubai and Mumbai. The project is now being spread in Kenya, Uganda, Indonesia, Vietnam, Mumbai and Colombia.

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