Direct > Use of Media
THE FAN CLUB, Malmo / SBM / 2009
Overview
Credits
Audience
The campaign resulted in booked meetings with 65% of the target audience.
ClientBriefOrObjective
To get meetings with car dealers to discuss anti-theft marking of car windscreens.
Execution
Demonstrating the anti-theft marking by etching the letter onto glass.
Relevancy
The solution was to make use of the technique that SBM is best known for (car window etching) in the DM.
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