So far 14% of recipients have signed up.

To sell Posten’s, the Swedish Postal Service, Direct Marketing segmentation tool.

We demonstrated how effective this tool is by mentioning the prospect’s birthday, education, housing and even what make and colour car they drive.

The idea describes the service in a simple and effective way. A directly addressed letter showing that Posten knows who you are in detail was sent to potential customers. Naturally, we will also show that Posten knows who the recipient’s customers are and can help to reach them effectively.