Up until now, the art gallery experience was just about standing and looking at artworks. This work is relevant for Direct as we utilized technology to propose an entirely new way of appreciating art which resulted in attracting a large number of visitors.

Along with the Musée d'Orsay and The National Art Center Tokyo, we organized a special Pierre Bonnard exhibition in Japan. Utilizing cutting-edge technology, we created a series of experiential contents that were displayed at the exhibition.

In a joint effort with the Musée d'Orsay, we researched the actual spots that Pierre Bonnard stood in to draw his landscape paintings and recreated them in the exhibition space. We also duplicated the entire landscape including the parts that were never depicted in the artworks, prompting visitors to view the scenery through Bonnard's eyes and think about why he decided to crop and paint that particular part of his surroundings.

Our target was people who are interested in Pierre Bonnard's art but have no plans on visiting the exhibition. We proposed a new way of appreciating and viewing art in order to increase the number of visitors by prompting this demographic to go to the exhibition.

We created a special exhibition space at the Pierre Bonnard exhibition which was held at The National Art Center Tokyo. Visitors could experience art through technology and the space was set up for three months from September to December 2018.

·Over 180,000 visitors

·Generated sales of around 200 million yen