Design > Digital & Interactive Design
NIKKEI INC., Tokyo / NIKKEI / 2019
Overview
Credits
Background
Along with the Musée d'Orsay and The National Art Center Tokyo, we organized a special Pierre Bonnard exhibition in Japan. Utilizing cutting-edge technology, we created a series of experiential contents that were displayed at the exhibition.
Describe the creative idea
In a joint effort with the Musée d'Orsay, we researched the actual spots that Pierre Bonnard stood in to draw his landscape paintings and recreated them in the exhibition space. We also duplicated the entire landscape including the parts that were never depicted in the artworks, prompting visitors to view the scenery through Bonnard's eyes and think about why he decided to crop and paint that particular part of his surroundings.
Describe the execution
Using projection mapping and 8K videos, we recreated the landscape through Pierre Bonnard's perspective at his exhibition which was held at The National Art Center Tokyo. The projection mapping and videos allowed people to experience art through technology and have a social VR experience with multiple other visitors.
List the results
·Over 180,000 visitors
·Generated sales of around 200 million yen
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