Entertainment Lions For Music > Music Content
BABY KEEM, KENDRICK LAMAR - FAMILY TIES
PGLANG, Los Angeles / PGLANG / 2022
Overview
Credits
Overview
Why is this work relevant for Music Entertainment?
Baby Keem, Kendrick Lamar - family ties is a format-breaking visual directed by Dave Free. Keem & Kendrick just won Best Rap Performance for this song at the 2022 Grammy Awards.
Background
Music Video
Describe the creative idea
After firing a few warning shots over the past year, Baby Keem has dropped a missile by the name of "family ties" featuring Kendrick Lamar. (NPR).
The bold visual is a fresh approach to the music video genre.
Describe the strategy
3 day shoot, in Los Angeles
Describe the execution
Premiered on You Tube August 27,2021
Describe the outcome
48,728,291 views to date.
More Entries from Excellence in Music Video in Entertainment Lions For Music
24 items
More Entries from PGLANG
9 items
