Film Craft > Post-Production

THE HEART PART 5

PGLANG, Los Angeles / KENDRICK LAMAR / 2023

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Original Content

Overview

Credits

Overview

Write a short summary of what happens in the film.

Kendrick morphs into O.J. Simpson, Kanye West, Jussie Smollett, Will Smith, Kobe Bryant and Nipsey Hussle while rapping to confront subjects of incarceration, gun violence and poverty that others often avoid - the relationship between what it means to be a Black person in America.

Background:

The Heart Part 5, addresses historical hardships faced by the Black community and how the themes of incarceration, gun violence, poverty continue to manifest today.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

Using deepfake technology was a challenge as the camera movement, lighting, and movement for Kendrick on set all had to be shot a particular way to accomplish the finished product in post.

Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?

The piece tackles head on the issues of incarceration, gun violence, poverty and racism all of which are issues that continue to plague America and countries around the globe on a daily basis, often with violent and lethal consequences.

More Entries from Visual Effects in Film Craft

24 items

Grand Prix Cannes Lions
WE CRY TOGETHER - A SHORT FILM

Direction

WE CRY TOGETHER - A SHORT FILM

pgLang, PGLANG

(opens in a new tab)

More Entries from PGLANG

9 items

Grand Prix Cannes Lions
WE CRY TOGETHER - A SHORT FILM

Direction

WE CRY TOGETHER - A SHORT FILM

pgLang, PGLANG

(opens in a new tab)