A groundbreakingly original concept Music Video born out of the pandemic that required many months of high-end CGI.

This project came about at the start of the pandemic in 2020. All live action production came to a halt. In order to make something spectacular, Francois Rousellet had to conceive an idea that utilised a full CG approach. His idea was born out of a visual representation of the repetitive hook on the track, which lead Francois into exploring the zoetrope. Whilst the content was to be generated entirely in CG, Francois wanted the audience to question if it had actually been made and shot for real. We honoured the physics & maths of the zoetrope as if we were building it for real. The mechanics require 24 frame animation loops, with 24 versions of each animation placed on the zoetrope. It’s then spun & strobe light is used to create the illusion of movement, in the same way as if we had really built it.

As the approach was fully CG, it allowed the team to be remote for the most of the project. The concept artists, animators, lighters and compositors were all in constant communication, digitally. As the project ended up taking nearly 9 months of working time, the team adapted to hybrid working, learning to convey animation through filming themselves on their mobile phones and other handmade approaches.