Film Craft > Post-Production

B&Q - FLIP

ELECTRIC THEATRE COLLECTIVE, London / B&Q / 2022

Awards:

Shortlisted Cannes Lions
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Film
Demo Film
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Overview

Credits

OVERVIEW

Write a short summary of what happens in the film.

In this film, a young mother is excited to find out she is expecting. The news kick starts a change or ''flip'' if you will, in her life. The mother leaves a messy small room, filled with boxes and as her home begins to flip she climbs out of the window to climb up the garden before reaching the tipping point between old and new. She then slides down into the a new home, where her husband and son are just where she left them, but their home has had a renovation and most importantly, the little storage room has become a perfectly decorated nursery for the baby. The flip allows the audience to join her on this journey and also feel pleasure from the protagonist's reveal at the end as much as her partner does, even though - unlike him - we already know her news.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

This was a hugely ambitious project, with a fight against budget and schedule a prevalent topic for every conversation. Pulse films undertook the mammoth task of building the rotating set for real with the intention to compositing a miniature model set for the the surrounding environment and backgrounds.

Given the limited time in pre production and the need for creative changes after the shoot, the practical model became less useful for the final picture and we began the huge undertaking of rebuilding the surround world in CG.

Additional flourishes such as dog walkers, cats, birds, cars and falling leaves, the final composite included a number of visual cues to ensure that the viewer doesn't question that this insane feat happened for real. Extensive rig removal, cleanup, matte painting and grade helps to cement the illusion. coupled with emotive story writing by Uncommon, the final result is truly original and moving.

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