This film is part of a series, showing the absurdly dramatic consequences of people getting distracted mid-task, failing to finish what they started. In ‘Snake’ a man with a snake phobia is hypnotised into thinking he has become one and is left in a snake-like state.

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The judges should be focusing on how the colour has been crafted into the spot to work with the overall aesthetic, styling and idea.

With photographic references ranging from Crewdson to Eggleston, the grade was approached to let the humour of the spot shine whilst creating an aesthetic that worked with the styling and art direction. Soft, muted contrasts and tones are used whilst still allowing the shots to have shape and direction to lead they viewer's eye.