Film Craft > Production
APPLE, Cupertino / APPLE / 2021
Awards:
Overview
Credits
Write a short summary of what happens in the film.
A team of coworkers — all working from home with kids, pets, parents, and chaos — is surprised by a Group FaceTime from their boss first thing Monday morning. The big project they thought was dead is BACK, but with different specs, not much time, and no one in the office.
Every day brings new victories and challenges: a scramble to get themselves organized as their calendars fill up with meetings and milestones; brainstorming sessions that go nowhere and everywhere; camaraderie that’s still there but plays out across iMessage, Group FaceTimes, and shared documents instead.
Just when they think they’re making progress, the budget’s cut in half. A burst of creativity, collaboration, and an all-nighter later, they’re back in business. They race to the finish, collaborating in real time on their big presentation. Finally, they’re ready, the client’s on the call and — well, let’s just hope everyone’s wearing pants.
Provide the full film script in English.
Open on Bridget following a meditation/yoga/pilates class on her laptop/iPad. FaceTime rings
Bridget looks at the screen (we see Vivienne (Boss) calling). She panics. Clock on wall reads 7.58am.
Cut to screen
Dave is in the middle of the mayhem of breakfast, cleaning up spilt cereal.
Marie hair wrapped up in a towel, just got out of the shower, looks at her apple watch - 8AM
Vivienne joins the call from a beautiful home office, smartly dressed, seems to be on her iPhone having another conversation ‘you know i’m allergic to lilies’ As she speaks we see -
Dave creeps into a room away from his kids and shuts the door
Bridget slyly pulls shirt over her yoga gear
Marie checking her watch, yes it is before 8am
Vivienne: (turns to screen) Morning
Bridget: (as if everything is normal) Good morning
Vivienne: So Project Pandora is back on.
The team look confused / surprised.
Vivienne: and we need to present it to the client on Friday… (She is distracted by
another call) Everyone clear?
Bridget is about to say something when Vivienne hangs up the call at the exact same time that Brian joins the call. He’s clearly just woken up, hair lopsided.
The four of them left on the screen. Brian has no idea what’s going on.
Dave: Nooooo….
Marie: This is not happening…
Brian: (sleepily) What’s going on?
Dave: Pandora’s box
Brian: What?
Bridget: Ok nobody panic
All of them: we’re panicking
Bridget: I’ll share the project folder now, I’ll put together a schedule, we can do …
Brian: (sleepy?) what time is it?
Marie: 8.00am
Brian: (rubs his eyes) What day is it?
SUPER - Monday
Screen’s ping on various devices at home / everyone receives Bridget's schedule. Everyone’s calendars go from fairly bare bones to a multi-colored hellscape. Cut to reactions -
Dave spits out his coffee.
Brian: (getting dressed looking at screen) 15 minutes for lunch??
Marie: I’m getting a headache
Back on FaceTime.
Now everyone sitting at various home office desks:
Marie neat desk, hand hoover mounted on wall, neat books, very zen
Dave working from a corner of his lounge, messy, shelves full of random craft and stuff the kids have made. Kids art framed on wall. Photos of the kids everywhere.
Bridget looks like a normal office / almost looks like she’s in the office. We notice the round box napkin from previous ad pinned to Bridget’s wall/board.
Brian always working from bed/sofa/chair/floor in his messy room - doesn’t have a desk.
Marie: This is like the impossible brief… they want everything
Dave: yeah for nothing…
Bridget: (calm/collected) guys we can totally do this… its just a box.
Dave: I have the kids - all week
Brian: I have my Mom - all the time
Bridget: (knowingly) We just need to think inside the box
Marie: you did not just say that…
Bridget: (remembering something) Oh guys I’m sending over the NDA
Document shared via Facetime
Brian: WOAH. I didn’t know that was possible
Bridget: can you sign it, scan it and get it back to me like now
Dave/Brian: I don’t have a scanner
Marie: there’s a scanner on your phone
Dave/Brian: I have a scanner on my phone?
Dave/Brian twists the phone around as if he should be able to see a physical scanner.
After the call we see everyone but Bridget closing their MacBooks, in the middle of making dinner or kid wrangling, their home life takes over, someone sets DownTime in Screen Time. Bridget keeps working away. End with Bridget asking Siri something - to set an alarm / a reminder.
Bridget: Hey Siri remind me to remind them…
SUPER - Tuesday
Reminders ping or message appears on devices / “Brainstorming Session" with Bridget’s idea of a fun emoji / or fireworks exploding
Open on the team on FaceTime staring, silent. Nothing happening. Maybe we hear someone heavy breathing.
Brian is stretching out his neck.
Marie takes a sip of coffee.
Dave rubs his face.
We’re not sure if they’re waiting for someone or on mute.
Dave stands up to close the door / shout at his kids out and we see he’s in his underwear.
Marie: oh… Dave… please
Dave: sorry…
Bridget: so no-one has anything... Nothing…no ideas?
Dave: I had a weird dream that the box was like a transformer, and turned
into…
Marie: (getting annoyed) This is why I hate brainstorming
Bridget: (gets frustrated with them)…. Guys by the end of today we gotta figure out
materials, size, how it’s gonna protect the product, manufacturing costs, distribution … (she holds up a finger for each point)
Brian - hey guys I’m gonna go take an idea bath - I’ll see you at lunch
Marie/All of them - an idea bath?
Cut to them working/researching at home.
Dave working at the kitchen table on the iPad drinking coffee, then one of his kids hovers around, Dave hands over the iPad and uses handoff to switch to his MacBook (same screen).
Images / folders / links / videos pinging up on each others devices. (Images could be of other packaging designs / video link to a strength test with bottle of wine) Marie sitting outside a cafe or on park bench. Brian procrastinating in his bathrobe trying on different shoes in AR with the Wanna Kicks App says to himself I love working from home.
LUNCH MEET pings up on Marie’s iPad (or maybe she is outside here?). We think they’re meeting up for real but we cut to Group FaceTime. All eating lunch.
Marie - in her kitchen
Dave - dressing a barbie as he eats
Brian - at kitchen table
Bridget - at her desk
Brian takes a photo of something he sees with his phone (something with hexagon shape like hexagon tiles on floor/wall) with his phone and it shows up immediately on his Mac (continuity camera)
Brian: (between mouthfuls) - what if we did something like this..?
Marie: (looking at it immediately as it pops up on her iPad / thinking) hexagons…
Marie quickly shares images of hexagons in nature - honeycomb/bubbles etc
Brian: YES! This could work
Bridget (in split view drags image from messages into notes on her iPad with apple pencil)
Dave: (chips in with something random he thought of / relating to honeycomb picture)
I did a bee keeping course last year
Brian: why?
Dave: it was a gift from my ex wife
They all go quiet as they take that in.
Marie: Dave I’m learning too much about you. (Need something better here)
SUPER - Wednesday
FaceTime - we drop into morning call as they’re already chatting about the project…
Bridget - at her desk (as always)
Marie - Sitting in garden on iPad, drawing designs
Brian - in his room, bits of cardboard everywhere, hexagon cardboard shapes fitted together, building prototype
Dave - on floor in living room, surrounded by kids toys.
Dave: (shares the budgets / shares his screen) - ok so option 1 is the most cost
effective, option 4 is the least
Brian: option 4 is my favourite
Marie: me too
Bridget: and it’s biodegradable
Dave (exasperated/typical) guys…
Bridget: oh crap, Vivienne’s joining..
Brian: now?
Bridget: Yep
Quickly see them all neaten their hair / adjust screen angle. Vivienne joins from her pool.
Vivienne: Hi, so two things… the presentation has been moved up to Friday morning and … (another phone rings, she sighs) oh not again… I have to take this.
Vivienne cuts out leaving the rest of the team.
Brian: Morning! I cant perform in the morning…(this needs to be better)
Marie: What was the second thing?
Cut to a text message pinging up on the their screens from Vivienne “The budget has been cut by half”
Dave: (head in hands) Noooooo. We we’re already over budget
Bridget: someone has to call…
Dave: don’t say Mike from finance… I’d prefer to call the DMV / my ex wife
On the screen a box pops up Mike (Finance) is joining the call..
All the others drop out except for Dave who looks dead inside.
Dave: did Vivienne just call you?
Mike:(smugly) Maybe… Maybe not…
Later that day. Cut to the whole team working from home in their own way. Brian is sketching a design on his iPad then converts it into 3D with a tap of the pen. Bridget is doing her washing, AirPods in whilst talking to the supplier. Dave is bathing kids as a message comes in on his Apple watch from Brian to the team.
Brian: (message) Smaller box = less cardboard = less $
Dave: I [heart] you
Bridget: [clapping hands]
Marie: I’ll send you the manufacturing specs.
We see Brian with multiple flat boxes laid out - standing in his room - looks confused.
Marie: Use the Measuring App
Cut to Brian - eyes lighting up as he uses the measuring tool on the boxes. This is so cool.
Brian messages exact dimensions to Bridget. Message pops up on Bridget’s iPad screen as she is trying to measure her cat. She flips to calculator and does some quick sums/calculations. Messages team
Bridget: (message) 30% less cardboard = 30% less $
Dave: (now reading his kids a story) I [heart/multiple hearts] you
Dave suddenly thinks he might have over done it… cringes
Dave: (another message) I mean professionally speaking…
Or Dave’s kid says - that’s a lot of hearts daddy
Dave - yeah I think I overdid it
SUPER - Thursday
Morning.
Brian is still asleep
Bridget unlocks her Mac with her iWatch while sipping her green juice calls everyone.
Marie is playing around sketching designs on the iPad / sidecar with screens. Drinking tea from a special mug.
Dave at home working on the budget, his house is unusually quiet and subdued. He sees numbers change in front of his eyes.
Dave: (to himself) What the hell…
Calls Bridget and Marie
Dave: Guys my computer has been hacked, the numbers are changing by themselves…
Bridget: It’s a shared doc Dave… I think Mike is working on it
Dave: That man is everywhere (We hear one of Dave’s kids in the background shouting: Dad I’m finished… DAD I’m finished… there’s some on my hand)
Dave: Ugh this is why I hate working from home
Bridget: Hey do you know how i get inDesign?
Marie: Ask Sam
Bridget: Broccoli Sam?
Marie: No IT Sam. Why do you need Indesign?
Cut to Bridget on call with Sam.
Bridget: (over-compensating) Hey Sam, long time no see? So how’s the whole *working from Home* thingy going for you?
Sam: Nope. What do you need?
Brian: Yeah cool, well I really need inDesign, we have this big presentation due tomorrow and… (Sam cuts her off)
Sam: Done. Bye.
Bridget is shocked for a beat but then sees Indesign invite instantly pop up on her MacBook and continues working away.
Late at night all tired / working on the shared doc / various states at home / all of them lying down in various places / looking tired. We see fonts change. Bridget calls Facetimes the team. They all pick up.
Bridget: Who’s changing my fonts
Dave: not me
Marie: I am.. it’s just you keep choosing bad fonts
Bridget: there’s nothing wrong with my fonts
Dave: Hey guys, I was thinking (we think he’s going to come up with something cool to
do with the presentation) if we pull this off do you think we’ll get additional annual leave?
Brian: yes please
Dave: I really want to take the kids to Death Valley (or somewhere inappropriate?!)
Marie: your poor kids.
Bridget: guys can we focus please?
SUPER - Friday
Galarm app / alarm goes off on everyone’s phone. Presentation Day! Maybe it has a weird trumpet sound or something.
Cuts of them getting ready.
Brian is shockingly already up and brushing his teeth
Bridget dressed, she actually puts shoes on.
Dave sets his kids up with Grandma on the iPad.
Dave: (mouthing to his Mom) thank you so much
Marie eating breakfast while cleaning
Bridget sitting in front of a virtual background gives them all a pep talk as they get ready.
See them tidying rooms / getting organised / dressed. Brian pushes everything to one side of the room. Everything. He looks pretty impressed with himself. Marie makes her morning coffee dressed in two halves, bottom half joggers and slippers, top half neatly pressed shirt.
Dave walks around the house trying to find a quiet, tidy place in the house.
Message from Bridget pops up on screens - pep talk time. They come onto WEBEX. Brian rotates his camera from the messy room to the one clean corner. Bridget has enabled a virtual background that makes it look as if she lives in a condo in the city. Bridget gives them a pump up speech, all enthusiastic but she is on mute so we don’t hear anything. Brian and Marie are messaging via Walkie Talkie - should we tell her? Not yet.
They all sit down ready to go as Bridget asks - ‘Ok guys, we’ve got this. Is everyone wearing pants?’ Dave looks down.
END CARD - This is Apple at Work (from home)
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