Film Craft > Production

LIFE NEEDS TRUTH - KIM GEHRIG

SOMESUCH , Culver City / NEW YORK TIMES / 2021

Awards:

Silver Cannes Lions
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Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

The film is a poem about life crafted from New York Times journalism and structured over five verses. Built with words lifted from New York Times articles, the headlines come together with the beat of Makaya McCraven’s jazz and the sound of typing to put the infectious rhythm of the writing and the story in the viewer’s head.

Cultural / Context information for the jury

The work is the next iteration of the “The Truth Is Essential” campaign that shows Times journalism as part of the fabric of life. The work looks to capture the current time in America through the lens of New York Times reporting—bringing it to the fore—and reminding people that, in times like these, we all need journalism to help us process the world.

Tell the jury anything relevant about the direction. Do not name the director.

The film was remotely directed and made meticulously, with great attention to detail and the perfect music selection.

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