Burberry’s festive campaign film for 2020 coincided with the launch of the brand partnering with Marcus Rashford MBE; encouraging people to achieve their full potential, to explore their dreams & to always go beyond. A campaign to celebrate community, and the voices of the future, with the uniting elements being youth and exceptional creativity. With the production company also taking the role of Creative Agency, the Director also took on the role of Creative Director, finding inspiration for the film by digging through Burberry's history. The founder, Thomas Burberry, created weatherproof clothing used by polar explorers, which provided the idea of a story that saw its characters braving the elements with ease. Taking inspiration from the film ‘Singin’ in the Rain’ and the fact that 2020 was a tough year for all, the CD/Director pushed the metaphor, transforming the rain to ice blocks and the single character to a group of friends - as going through adversity is something we should do together. It’s a film that speaks to our times and presents larger than life grandeur, grounded in the reality of human experience.

"We found the idea of this film digging though Burberry’s history. The founder, Thomas Burberry, created innovative weatherproof clothing that was used by polar explorers, which gave us this idea of a story that saw its characters braving the elements with ease. That iconic scene from the film ‘Singin’ in the Rain’ came to our minds so we wanted to draw inspiration from it and make a version that speaks for our times. This year has been tough for us all, so we wanted to push the metaphor and transformed the rain to ice blocks. We also changed the narrative from a single character to a group of friends because going through the adversity is a thing that we’d better do together.”