Entertainment Lions For Music > Music Content

LEFTFIELD & SLEAFORD MODS 'HEAD AND SHOULDERS'

RIFF RAFF, London / INFECTIOUS RECORDS - COMMISSIONER NATALIE ARNETT / 2016

CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

CampaignDescription

An eye-popping - and bone-crunching - multimedia animated video for Head and Shoulders. A video that follows an unsightly and particularly gluttonous creature on a consumerist rampage, reaching new outrageous extremes with each new animation style. And so was born the story of a little monster who gorges himself on bin bags, cigarettes, chocolate bars, pigeons etc… growing bigger and bigger with overconsumption until he is able to swallow sky scrapers and entire planets.

Execution

As the monster evolves so does the style of animation, beginning with 80s children’s TV style paper/cell animation, switching to stop motion models (all in camera, no compositing apart from rig removal). and ending in a cosmic digital world

Outcome

Vimeo Staff Pick

Won best Dance video at the UKMVA's 2015

Nominated for best Animation UKMVA's 2015

Nominated Best Music Video at SXSW Film festival 2016

6 of the best creative music videos on 1.4

5* on Davids reviews

Relevancy

This is a music video, a very good music video, for a very good artist, made by very very good directors!

Strategy

... to create a totally awesome and disgusting multi-media music video that melts peoples minds!!

Synopsis

The brief was to create an animated music video for the Leftfield track for Head and Shoulders.

More Entries from Excellence in Music Video in Entertainment Lions For Music

24 items

Grand Prix Cannes Lions
HOME FOR CHRISTMAS

Use of Original Composition for a Brand or Campaign

HOME FOR CHRISTMAS

JUNG von MATT

(opens in a new tab)

More Entries from RIFF RAFF

10 items

Silver Cannes Lions
FESTIVE

Direction

FESTIVE

BURBERRY, RIFF RAFF

(opens in a new tab)