Entertainment Lions For Music > Music Content
RIFF RAFF, London / INFECTIOUS RECORDS - COMMISSIONER NATALIE ARNETT / 2016
Overview
Credits
CampaignDescription
An eye-popping - and bone-crunching - multimedia animated video for Head and Shoulders. A video that follows an unsightly and particularly gluttonous creature on a consumerist rampage, reaching new outrageous extremes with each new animation style. And so was born the story of a little monster who gorges himself on bin bags, cigarettes, chocolate bars, pigeons etc… growing bigger and bigger with overconsumption until he is able to swallow sky scrapers and entire planets.
Execution
As the monster evolves so does the style of animation, beginning with 80s children’s TV style paper/cell animation, switching to stop motion models (all in camera, no compositing apart from rig removal). and ending in a cosmic digital world
Outcome
Vimeo Staff Pick
Won best Dance video at the UKMVA's 2015
Nominated for best Animation UKMVA's 2015
Nominated Best Music Video at SXSW Film festival 2016
6 of the best creative music videos on 1.4
5* on Davids reviews
Relevancy
This is a music video, a very good music video, for a very good artist, made by very very good directors!
Strategy
... to create a totally awesome and disgusting multi-media music video that melts peoples minds!!
Synopsis
The brief was to create an animated music video for the Leftfield track for Head and Shoulders.
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