Staying true to the Burberry spirit, the film follows an (impeccably dressed) quartet dance through the streets; each step taken choreographed by renown collective (LA) HORDE and creatively written and imagined by Megaforce through Riff Raff. The new campaign celebrates the brand’s history, as the dancers brave an ice storm, dressed in weatherproof clothing inspired by the founder, Thomas Burberry’s iconic collections.

The unpredictable British weather is exaggerated in an ice-rock scene, which we brought to life. The scene begins outside a Turkish grill, before the viewer is taken full throttle into a storm that sees the dancers interacting with the ice. The film concludes as our dancer runs joyfully into the sea, before falling back in ecstasy.

The campaign celebrates the brands history and its hometown, as the dancers brave an ice storm in London, dressed in weatherproof clothing inspired by the founder, Thomas Burberry's iconic collections.

The film begins outside a Turkish grill in Bethanl Green, before the viewer is taken full throttle into a storm that sees the dancers interacting with ice.

Burberry 'Festive' showcases our ambition to push the boundaries of remote post-production. A key element was building the falling ice blocks, to do this successfully it was essential to capture data on set, so we took details photogrammetry of the streets and referenced real ice blocks shattering. This was used as the base for our CG so that it could then be synchronised with the live action.

The film feels like a continuous dance, with the choreography influencing the falling ice-rocks. To create this effect, we timed and choreographed the VFX with the dancers performance.

David Filipe explains: "It was a huge challenge to make the dancers feet interact with the ice, we roto-animated every dancer in 3D to provide us with the correct movement and velocity of each move."