It doesn’t always need to be a white Christmas! Glenmorangie’s new festive film features vibrant colors, bubbles, popcorns and above all people together, the campaign is beautifully entitled “It’s Kind of Delicious and Wonderful”. Inspired by the brand’s signature orange color, the campaign differentiates itself from the traditional whisky films. It is an ode to everyday experiences that can be turned into joyful moments thanks to a glass of Glenmorangie.

Shot during the lockdown, the campaign is made of a 1 min film, a version in 30 sec and 5 shorter movies of 15 sec, which individually call back to a specific “moment”, full of tiny funny details, but all in a slick cinematic style. All these moments are also depicted in the print ads that Miles created to round the campaign out.

The films were directed by British Fashion photographer Miles Aldridge, who was also at the helm of the print campaign. The brief was to encapsulate Miles' iconic, bold and super saturated aesthetics that he delivers so distinctively in his photography. Any colourist would tell you that this task isn't so straight forward. Requiring a soft touch and great respect and understanding of the medium to capture the right look and feel in the moving image that exists in the print.

The main goal for this project was to make the footage that had been shot using digital formats carry as much colour and character with the cinematic style that was captured in the print campaign.