The 60-second spot, which is set to Jo Cocker and Jennifer Warnes’ iconic tune ‘Up Where We Belong’, follows Wiggy the toupee, an unconventional lead character that rediscovers how amazing flying is, and the joy of seeing the big, wide world on his way to the family’s holiday destination.

You’d think that the biggest challenge on this spot was simulating long hair, but designing a character without legs, arms or face from a bunch of hairs that the audience would engage with was the true challenge. We started by creating character design sheets that would outline what the toupee would be able to do. How do the wings form? How do we suggest facial expressions by using strands of hairs to outline eyes and eyebrows? We even explored dynamic animated poses of how the toupee could roll itself up to do a barrel roll or playfully dive through clouds.