Film Craft > Film Craft
APPLE, Cupertino / APPLE / 2018
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Overview
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The entire film is choreographed to the beat of “Fantastic Man”, by Nigerian synth-funk pioneer William Onyeabor. We chose it because It’s a fun, upbeat song with great lyrics that pair well with our story about showing how good people look in portrait mode
BriefExplanation
A couple of barbers are having a slow day at work. Until one barber uses his iPhone to take a portrait of a customer’s new haircut, then hangs it up in the shop window. Everyone who sees the portrait can’t help but stop and stare, and soon more and more customers flood into the shop wanting their own fantastic new look. The story unfolds in a series of haircuts and portraits that happen in quite magical ways. One hairstyle leads seamlessly to the next, creating a faster pace, with an escalating sense of fun and surprise.
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