A story about how different people try to eat foods that benefit their bodies, but it feels like they haven’t eaten anything. That’s because their gut health isn’t very good, so the gut doesn’t absorb or deliver nutrients to the rest of their body. The film compares gut health to a delivery man. When gut health is poor, the delivery man is rude and incompetent. But, as everyone begins to care for their gut by eating Dutchie yoghurt daily, the delivery man’s behaviour and skill also markedly improves as he begins to properly deliver nutrients to the body.

Dutchie, the yoghurt leader, struggled to keep the ‘health spotlight’ to themselves in the face of specialized functional superfoods, claiming quick physical and health solutions. Dutchie decided to fight back by hitting the upstarts with an undeniable truth: trendy, functional superfoods are worthless without a healthy gut and yoghurt promotes the working function of the gut.

This ad’s objective:

Communication: Give consumers a new reason to consume Dutchie yogurt daily and re-prioritize ‘gut health’

Business: Turn around sales

Brand: Make Dutchie ‘health relevant’ once again

(Opening scene: People taking supplements by pouring them into their faces, making those

good, valuable nutrition does not enter at all.)

People : They’ve eaten, but it seems like they didn’t eat at all. Must be because…

(The next scene shows the delivery man with a disrespectful expression. He drives a motorcycle

to the front of a house while dropping packages along the way.)

Delivery man : Woooo!

(He impolitely shook the front door, and the owner of the house walked out)

The girl : Where are you from?

Delivery man : The gut. Nutrient delivery.

The girl: Oh.

Delivery man : Vitamins?

The girl: Mine.

(The delivery man threw a package of nutritional supplements to the girl so violently that she

could hardly accept it. Some packages were damaged so severely that they could not eat them.)

Delivery man : Collagen? (The delivery man throws the damaged package of collagen water to

the other girl)

Delivery man : Whey protein? (The young man raised his hand in response, but the delivery

man threw the box away.)

Delivery man : I’ll sign for you.

(The delivery man forgets to give the package to the other girl.)

The other girl: Mister.

(But the delivery man ignores her and drives away.)

.

The college student : Terrible! When gut health is terrible…

(Cut to a college student and other people who talk about how bad the gut is)

People : It doesn’t absorb. Nutrients aren’t delivered. No matter how much you eat, you won’t

benefit.

(Those people from the beginning who took the supplement but did not enter turned to look at

the college student.)

The college student : Dutchie yogurt. (She raises Dutchie yoghurt.)

(The next scene cuts back to the same delivery man driving to the front of the same house

again. But this time, he acted more politely)

VO : At first, the gut will behave better.

Delivery man : Good day everyone…(He politely greets the owner of the house.)

(The owners of the houses welcomed him in confusion.)

Delivery man : Hello. How are you?

(Cut to the girl eating Dutchie yoghurt.)

VO : But if you eat daily

(Cut back to the front door. The delivery man politely delivers the package to the girl.)

Delivery man : Your vitamins!

VO : It optimizes absorption.

Delivery man : Beautiful!

(Cut to the other girl eating Dutchie yoghurt.)

VO : And if you continue to eat it daily…

(Cut back to the front door. The delivery man politely delivers the package to the other girl.)

Delivery man : Your collagen, miss.

VO : The better the delivery.

Delivery man : Your skin is glowing. Your aura is blinding me!

VO : Keep eating it daily…

(Cut to the young man eating Dutchie yoghurt.)

Delivery man : Whey protein,sir.

(Cut back to the front door. The delivery man politely delivers the package to the young man.)

Delivery man : Your triceps are really defined. Very nice!

VO : And if you continue to eat it daily…

(Showing all of the homeowners eating the Dutchie and cuts to the delivery man politely

delivering the package.)

Delivery man : Just a bit more for better health. Thank you so much.

(He politely said goodbye.)

Delivery man : Now I’m used to being better. Goodbye, everyone.

(He politely said goodbye again and left the house.)

.

(Cut back to the college student.)

The college student : Care for Your Gut!! with Dutchie yogurt.

(End scene with packs hot.)