Prescribers (typically, GPs)

Practice Nurses

Payors

The film opens with a wide shot of a cafe. A queue of people are ordering their coffee and the bad barista takes their order and then asks for their name to write on the coffee cup. However, instead of writing the name he is given, he writes a generic description of that person typically highlighting one aspect of their appearance. So, the middle-aged man has his name substituted for Old Man, a blonde woman is Blondie, an attractive lady is Good Looking, etc. The result is that when customers go to pick up their coffee order there is confusion as to which cup is for whom. And chaos ensues! People wrestle for their orders and eventually cups fly and everyone leaves the cafe. Using a simple metaphor, the film describes the importance of prescribing by brand.

All Rx communications are regulated by the ABPI and local governance. All communication must therefore comply with the Code of Practice. In essence, any work intended for a HCP audience must adhere to the rules and guidance within the Code and cannot be visible by members of the general public.

This piece was shot as a short film. The choice of shots, actors and post production (including grading) were chosen to give the desired production levels required to make this story stand out from the usual video story-telling employed in pharma. A short, funny, memorable film requires great cinematography as much as a great script.

In the UK, cafe culture is everywhere! Everyone is familiar with how baristas take your name (often incorrectly!) and write this on your coffee cup so that when you collect your order, you know it is for you.

This piece was shot as a short film. The choice of shots, actors and post production (including grading) were chosen to give the desired production levels required to make this story stand out from the usual video story-telling employed in pharma. A short, funny, memorable film requires great cinematography as much as a great script.