When a child gets a ‘boo boo,’ they beg their parents for a BAND-AID® bandage to feel better. Even if they’re not actually hurt. The bandages have a magical effect. Building upon that magic, we created BAND-AID® Magic Vision: Featuring the Muppets, a mobile AR experience that turns an ordinary BAND-AID® Brand Muppets bandage or box into a stage for interactive entertainment. When a parent applies a Muppets Band-Aid bandage to her child’s hand, points their iPhone/iPad mobile app and scans it, Kermit the Frog, Miss Piggy and Gonzo the Great literally come to life to entertain away the pain.

Our Johnson & Johnson clients were so enthusiastic about BAND-AID® Magic Vision, that we are already in discussions to develop the next generation of the app. There are plans to create versions on a global scale for a number of upcoming J&J partnerships and properties.

The app was launched for iPhone 4/4S and iPad (2nd and 3rd Generations) on iTunes and supported with a highly targeted PR and social media campaign. We enlisted the Muppets to help us market the app: partnering with Disney, we crafted content for Miss Piggy, Kermit and Gonzo to distribute to Twitter and Facebook followers.