Film Craft > Film Craft
JWT NEW YORK, New York / ENERGIZER / 2015
Awards:
Overview
Credits
BriefExplanation
In “Welcome Back,” our hero begs his past girlfriends to revisit his “place” because he’s had it “refurbished’ and “renovated,” courtesy of the Schick Hydro Groomer, the only 4-in-1 styling tool that shaves, hydrates, trims and edges.
He is promising that they’ll love it this time...if they could only give it one more chance. He’s earnestly apologizing and welcoming the ladies back to his clean, new place.
EntrySummary
While more and more men today are grooming their manly bits, we know there are still a few stragglers. If they expect the women in their lives to be neat and trimmed, Schick believes these unkempt men should also look after their own “place" with a little more care.
Execution
The music track is an original composition (music & lyrics) composed specifically for the Welcome Back commercial. The music and lyrics were composed from the point of view of the male lead to express his "dilemma," help set the tone and reflect his personality.
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