Film Craft > Film Craft

WELCOME BACK

JWT NEW YORK, New York / ENERGIZER / 2015

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

BriefExplanation

In “Welcome Back,” our hero begs his past girlfriends to revisit his “place” because he’s had it “refurbished’ and “renovated,” courtesy of the Schick Hydro Groomer, the only 4-in-1 styling tool that shaves, hydrates, trims and edges.

He is promising that they’ll love it this time...if they could only give it one more chance. He’s earnestly apologizing and welcoming the ladies back to his clean, new place.

EntrySummary

While more and more men today are grooming their manly bits, we know there are still a few stragglers. If they expect the women in their lives to be neat and trimmed, Schick believes these unkempt men should also look after their own “place" with a little more care.

Execution

The music track is an original composition (music & lyrics) composed specifically for the Welcome Back commercial. The music and lyrics were composed from the point of view of the male lead to express his "dilemma," help set the tone and reflect his personality.

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