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JWT NEW YORK, New York / A DIAMOND IS FOREVER / 2009
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We created an interactive piece of work that expressed that Love, like Diamonds, is Forever.
A four foot high, mistletoe wreath fashioned in the shape of the Diamond logo was hung in Madison Square Park where couples could come and kiss under it. The kisses were digitally recorded by 60 cameras circling the mistletoe and uploaded to the When Forever Began website. The kissers could then visit the website and share their Unbreakable Kiss with their friends and family through an e-card or download the video to post to their Facebook profile.
JUDGES:The site is not live anymore
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