BlindMeters.com is a first of its kind platform that visualises and gives concrete insight in how many meters you exactly miss when texting and driving. It is geo-located and turns Google Maps into a text editor, allowing you to type on any road. A custom-made font connects to the speed limitation data of the specific road you’re typing on and stretches to the exact number of meters you miss when texting and driving.To do so an algorithm was developed that connects different databases and layers them onto one website, together with a specially designed font made for the purpose of dynamically stretch.

The launch of BlindMeters.com played out across various channels like TV, Cinema, bannering, Google Adwords, Influencer strategy, etc… The design part of the idea however is at the heart of the platform. To visualise the ‘BlindMeters’ we programmed an algorithm that connects different databases and layers them onto one website. It allows you to type on any Google Maps road. Then we created a custom designed font with a typographer. The purpose of the font was to dynamically stretch to the exact amount of meters you miss when texting and driving. A clear case of design and data-visualisation at the core to create conversation worthy impact.