We introduced a fully automated, staffless system to sell exclusive shoes - something that’s never been done before. Integrated right into ComplexCon's app, sneakerheads avoid lengthy lines by scanning one of five drop spots at the event, and purchasing the shoes directly from their phones. They then pick up their purchased sneakers at their own leisure from our adidas digital lockers. Seamless. Fast. With no lines, no fights and equal opportunity for everyone.

46 business days from concept to execution.

3 main problems to solve: security, democracy and wasted time.

13,000 hungry Sneakerhounds in attendance.

1 integrated native app module within ComplexCon app guaranteeing everyone already had it downloaded.

6 drops per day; every hour on the hour.

5 AR-activated “drop spots” acting as digital retail stores.

40 feet away is how far consumers could be from the spot to still unlock the chance to purchase sneakers.

90 second process from unlocking the drop to pick up.

500 fully digital, automated and staffless lockers from which consumers picked up their shoes.

1000 pairs of shoes sold.

0 fights or adidas booths shut down.

12,000% decrease in wait time.

50/50 Sneakerhounds and regulars who walked away with Sneakers and high-fives.

1 mic drop from the CEO of Complex: “this is what complete and utter domination of influence and impact looks like”.