Digital Craft > Data & AI
DALÍ LIVES
GOODBY SILVERSTEIN & PARTNERS, San Francisco / THE DALI MUSEUM / 2019
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Overview
Credits
Overview
Describe the creative idea
Dalí Lives uses artificial intelligence and brings back the master of surrealism on the 30th anniversary of his death to take visitors of the Dalí Museum on a personal tour of his own masterpieces in an interactive experience made to enhance the way museumgoers connect with the art of Salvador Dalí. Screens tailor-made for Dalí’s actual height were installed inside the galleries, next to some of Dalí’s most famous works, giving him the opportunity to present his paintings to the visitors in an immersive and highly educational way. To make the visit even more unforgettable, Dalí took selfies with his fans and sent them via text, so they could share them on social media.
Describe the execution
On the 30th anniversary of Salvador Dalí’s death, we brought him back using artificial intelligence and a face-swap technique called “deepfake” to allow each visitor to meet personally with Dalí and get to know more about his personality. To create Dalí’s likeness, we trained a neural network that analyzed over 6,000 frames of archival footage. The system was put through over 1,000 hours of machine learning. We re-created Dalí’s persona using only the painter’s own words, extracted from old interviews, books and handwritten letters collected over 35 years and verified by the museum’s curators. We re-created Dalí’s voice through meticulous sound engineering. Thanks to our digital re-creation of Dalí, visitors could hear about the art from the artist himself for the first time. Interactive screens allowed visitors to get face to face with the master. Connected to several APIs, the experience surprised users in unexpected ways, like when Dalí opened an umbrella if it started to rain. Users found Dalí reading the local newspaper—updated daily to reproduce each day’s exact cover. As visitors made their way out, Dalí took selfies with them and sent them via text. In total, 125 interactive videos were created, with 190,512 possible combinations, so every user could have a different experience.
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