Books-fresheners gained popularity. Next month after promotion the attendance of “100,000 books” grew by 23%. Now they are going to sell the fresheners in the chain’s outlets. So the media itself has become the commodity of our client.

Books-fresheners appeared in WC in malls, business centres, offices, restaurants and household stores all over the city.

Till 1990’s Russia was the best read country in the world. Now people read less. This decrease of demand became a real problem for bookstores. Chain of bookstores “100,000 books” decided to remind people about the necessity of reading.

If there is one places where all people still read - that's the toilet.When there’s no book there, people read anything that is at hand and mostly air fresheners.We created fresheners with fragments of world best-sellers printed on them.