TA: active young people, 20-45.

Big insurance companies are terrible to deal with. Their contracts are incredibly complicated, and in case of an accident they do everything to accuse you and not to pay.

That's why Russians don’t like buying insurance. But they like fun games.

A target, 6 cars, 4 teams: it’s like curling but cars instead of rocks.

The one who puts the car closer to the center wins.

We invited:

Smartpolis clients

Journalists

Famous businessmen

Professional curling players

A huge buzz all over the world!

In 2 days we got:

More than 10 000 mass media publications, news coverage, blog articles and social media posts with a total reach of 1 billion people.

With 0 media spend Smartpolis earned media reached $5 000 000 (and still rising!).

The website traffic increased by 700%.

Smartpolis gained new partners and the founder of the agency became a local celebrity. The average new client check raised by 23%.

It was a promotional event.

TA: active young people, 20-45.

Big insurance companies are terrible to deal with. Their contracts are incredibly complicated, and in case of an accident they do everything to accuse you and not to pay.

That's why Russians don’t like buying insurance. But they like fun games.

Smartpolis is a small local insurance agency. It loses to the big brands in awareness level, but provides a much better service. So we had to introduce the brand to a wider audience.