Utilize a conversational user interface to make building a chatbot as simple as having a conversation about it. This allows easy, free access to chatbots for thousands of small businesses, helping them engage with their customers.

This simplicity of user experience is achieved by building and tidily packaging the backend technology and user strategy into an accessible, Facebook Messenger-based interface. There are three notable systems being integrated:

1. A backend system that captures and delivers data for the full experience

2. Third party data services already in use by the business

3. Facebook Messenger, which captures data from the small business owner during setup, delivers data for consumer interactions, and captures consumer responses back into the backend system.

This all happens in the background, so business users can easily create a chatbot without technical and experience strategy expertise.

The full BotBot journey was conceived, from promotion, to chatbot template customization, to consumer interaction. Then, each touchpoint and technical architecture were designed and developed. Facebook ads were used to target prospect businesses already on Facebook. Ads drove to an educational website that also launches the Messenger experience. All channels told a consistent story, focused on utility of the BotBot-created chatbots, and accessibility through ease of use and being free. The full strategy, design, and development was conducted from January 1 through March 17, 2017, with ongoing refinements and additions of new BotBot templates. BotBot is free, requires no expertise, and the Messenger interactions are largely automated, making scale boundless.

The foremost target of BotBot is making chatbots easily, and freely accessible to small businesses. A process that used to takes months, now takes less than three minutes. The expense has been reduced from six figures to zero figures.

BotBot empowers small businesses to suddenly compete with enterprise-scale businesses by eliminating the financial and personnel hurdles to creating a chatbot. For consumers, they now have the flexibility to interact with more of their favorite brands on the ever-accessible Facebook Messenger.

Extensive integrations facilitate a complex exchange of data. For users – businesses building chatbots and their customers – the interface is a simple conversational exchange on Facebook Messenger, requiring no technical expertise and mere minutes to build or use.

The breakthrough was the meta concept of using a Messenger chatbot to build Messenger chatbots. BotBot targets businesses already on Facebook, inviting them to expand their reach and increase the utility of interactions with the expanded channel of messenger.

BotBot is targeted at small businesses and their customers. Each template is targeted according to its purpose, e.g. “Fit” services the health and wellness industry by facilitating class bookings. Facebook ads were used to target prospect businesses already on Facebook. The final step of the BotBot build experience offers guidance on how those businesses can then target their own customers on Facebook with owned and paid content. General awareness and highly targeted promotion have been simultaneously pursued. As awareness is more widespread, promotion will be predominantly targeted at the audience of each new BotBot template that releases, which is happening on an ongoing basis.

Chatbots allow companies to improve customer service and increase sales. But, however simple they appear, building chatbots requires considerable creative and technical expertise, time, and money. These restraints make chatbots inaccessible to most small businesses.

BotBot enables small businesses to build chatbots in minutes, not months, without assistance, following these easy steps. First, utilize Facebook Messenger to build a chatbot experience, satisfying common consumer interactions like ordering food, asking common questions of a business, and booking fitness classes. Second, serve the chatbot experience itself, also on Messenger, so consumers have easy access to these high utility interactions.

In this manner, BotBot makes chatbots accessible to all small businesses, not just enterprises with the extensive resources required to build one from scratch. The chatbots deliver meaningful experiences that help serve common small business needs, enhancing customer service and growing sales.