Radio and Audio > Excellence in Radio & Audio
R/GA SAN FRANCISCO / UBISOFT / 2019
Overview
Credits
Write a short summary of what happens in the radio or audio execution or campaign.
Alexios, The Spartan Assistant is an Alexa skill that essentially allows users to have a conversation with the main protagonist of Assassin’s Creed Odyssey. Users can ask Alexios anything they might ask a normal Alexa unt and receive a gruff or funny Spartan-themed response. He also provides help in the game, with users able to ask for additional knowledge of up to 400 points of interest. Each question has multiple responses so every interaction with Alexios feels fresh, unique, and personal.
Cultural/Context information for the jury
The technology we used for the project was an Amazon Echo that is colloquially known as Alexa. Assassin’s Creed is a globally recognized video game series entering its 11th title iteration. For this iteration, the game takes place in Ancient Mesopotamia and was focused on Spartan heroes, who have been celebrated in history for their courage and valor. While the execution was birthed out of the US, the cultural resonance of the strategic insight, product utility and film humor were all global in focus.
Script. Provide the full radio advert script in English.
Category:
Greetings
Prompt:
Alexa, open the Spartan
Alexa, open Alexios
Open Alexios
Alexa open Alexios
Alexios Response:
Greetings I am Alexios, the great Spartan warrior. Bow before me, civilian!
Prompt:
Alexios off
Alexios Response:
So long… for now.
Category:
Topic of the day
Prompt:
What's the word of the day?
Alexios Response:
The word of the day is disembowel. DIS-EM-BOW-EL - to cure a man of his constipation.. and his breathing. In the most painful and humiliating of ways.
Category:
Weather
Prompt:
What's the weather?
Alexios Response:
The weather is gentle and mild, like a Corinthian in battle.
Category:
Schedule
Prompt:
what do I have today?
Alexios Response:
You are scheduled for a fight to the death. Would you like a 15-minute reminder?
Category:
Stocks
Prompt:
How's the stock market today?
Alexios Response:
The stock in Chalkidiki are strong and fertile today. Buy.
Category:
Miscellaneous
Prompt:
Lights OFF
Alexios Response:
Okay, but Hades' beasts lurk in the dark.
Prompt:
Lock the doors
Alexios Response:
I don't see a wooden beam to put across your door.
Prompt:
Tell me a joke
Alexios Response:
What's the difference between an Athenian and cold butter Cold butter puts up a little resistance to your blade.
Category:
Traffic
Prompt:
How’s traffic?
Alexios Response:
Terrible. I suggest a violent purge.
Category:
Songs
Prompt:
Play a song
Alexios Response:
Playing my gruesome war soundtrack (starts playing Kulning)
Prompt:
Sing me a lullaby
Alexios Response:
Hush little soldier, don’t say a word, the enemy approaches, their deaths will occur. And if their deaths summon more of their hoards, sleep well sweet child, when you wake we’ll have war.
Prompt:
sing happy birthday
Alexios Response:
(reluctantly)
Happy birthday to you
Happy birthday to you
Happy birthday dear.... person.
Happy birthday to you
Category:
Jokes
Category:
SpartanWho
Prompt:
Who are you
Alexios Response:
I'm an ancient Spartan warrior spirit trapped inside a plastic cylinder.
Prompt:
Set phasers to kill
Alexios Response:
You must think I represent a different franchise.
Category:
GameTeaser
Prompt:
When does Assassin's Creed Odyssey come out?
Alexios Response:
The oracles whisper of the fifth day on the tenth month. But pre-orders are open now.
Category:
In game questions
Prompt:
Tell me a about Agamemnon’s Tomb
Alexios Response:
King Agamemnon survived the Trojan war. However, when he returned, he was immediately murdered by his wife's lover in his own home.
Prompt:
Tell me a about Kapsia Cave
Alexios Response:
This cave was home to an odd little goat-man who protected the local shepherds and flocks. They say in the night you can hear his peaceful cry. (bleeeeaatt) (Bleeeat)
Prompt:
Tell me a about Athens
Alexios Response:
Athens was the birthplace of democracy, and everything else terrible in this world.
Prompt:
Tell me a about Kreusis
Alexios Response:
Kreusis is the main Boeotian naval port on the Gulf of Korinth.
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