We’ve all been there, a bug enters the house and you quickly reach for the nearest magazine, fluffy slipper, dish cloth, spatula or elastic band etc. to try and kill it. But what if you don’t kill the bug and instead you leave it mangled and disfigured? Well, now you have a problem. Because now you have a spitting mad bug that’s coming for revenge.

In this advert we feature a seething mosquito that is making its plot known to the person that tried to kill it but failed. We hear the mosquito vowing that there’s going to be blood, with a dash of embarrassment, as it is going to hand out the mother of all bites. The sort of bite that will not only lead to horrific swelling, but also inappropriate scratching in public. In the end the mosquito concludes by landing the point that this could have all

For over sixty years, Doom has been well known amongst South Africans for its fast, deadly killing power, effective for ridding you of pests. And as an iconic brand it has weaved its way into South African culture, featuring on social media whenever there was a light-hearted moment or some form of satire. It’s this ability to see the funnier side of life and make fun of ourselves as South Africans that has inspired Doom to use humour in their communication over the years, especially in a segment where our competitors are taking the serious, informative approach.

Gary, I’m just a humble mosquito. Considerately zing around you when you’re sleeping. Though you don’t sleep much, do you?

Then you slapped me with your flabby two fatty palms and concussed me. Broke my legs. But didn’t kill me.

So I tell you what I’m going to do. I’m going to give you the mother of all itches, right on your left nipple. I will waste it until it’s misshapen, bent and the size and texture of a small orange and uncontrollably itchy!

Now, when you go shopping, the moms passing you in the frozen produce aisle hold their children slightly closer, while they watch you unconsciously fiddle with your nipple staring at the gammon in that string that looks like fishnet stockings.

And when you present last quarter’s results, good results, watching the smiles, making eye contact, you’ll be tweaking your teat as you do.

So now you get uninvited to meetings.

And TK’s surprise baby shower.

Enjoy the Gary. You should have used Fast, deadly, Doom instead of crushing me. Because I will have my vengeance, and it will be inappropriately itchy!