Burger King is using artificial intelligence to create their new campaigns. However, the campaigns are nonsensical and a little too literal. The first fast food campaign written by A.I., supposedly, that shows what happens when put too much trust into automation.

Automation is evolving and revolutionizing every industry. It’s also replacing us humans as well. Even advertising may not be immune, because of advances in artificial intelligence which claim to be able to mimic actual human created creative.

In response to this social fear, Burger King wanted to make a pro-human. As passionate hands-on makers, we launched a nonsensical campaign that shows the folly of giving full control to A.I. and prove that humans can’t be easily replaced.

RADIO – Tastes Like Math :30

This ad was created by artificial intelligence.

(Alternating lines are a different robotic voice)

Interior Burger King Food Place

We see two humans. They are friends. They are two. They live

in this radio commercial. It is a good life.

Friend 1, would you like one of my chicken tenders?

What is tender, Friend 2?

Tender is like eleven-der, but minus one.

I’m not good at math numbers, can I still eat it?

Yes, that is allowed.

Friend 1 eats a chicken tender like how humans do.

Wow, it tastes like math, which is good taste.

The friends continue to eat chicken tenders for 900 years.

It is a good life.

BURGER KING®: Eat Like How Humans Do